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contributed to by DWKC Sponsorship Director Nichole Fox
TikTok first came onto the social scene in 2016 - and by 2018 it was the most downloaded app in the Apple store. Its short life has already been dramatic, drawing the ire of politicians and withstanding the threat of banning in the US. (The app is already banned in a few countries, including India and Pakistan.)
While most go to the app for entertainment, brand-aware business owners and savvy influencers have quickly found ways to monetize content and use the platform for cheap promotion.
In May of 2021, DWKC's Nichole Fox, Jill Groebl, and Jessica Morrow discussed the pros and cons of TikTok for your brand and business - as well as how it can best fit into your social media ecosystem.
We all know how quickly things move in digital - so here is a quick remix for 2022.
In the summer of 2021, TikTok introduced longer video formats (up to 3 minutes)
TikTok TV launched in the US and Canada in November of 2021
TikTok surpassed Instagram on users (1.1B to Instagram’s 1B)
"TikTok is more than social - it is redefining culture as we know it; it's creating and driving trends both on and off platform; it is capturing and bringing together audiences across the world by creating an inclusive, diverse community. TikTok is entertainment that connects, to captivate audiences across generations, across the globe."
— Nick Tran, Global Head of Marketing, TikTok
Key TikTok Statistics
1.1 billion people use TikTok
Pranks is the most popular TikTok category
850 minutes per month are spent on TikTok per user
TikTok was the second-most downloaded app in 2020
TikTok was downloaded 850 million times in 2020
It has 89 million downloads on America
The biggest account has 110 million fans
58% of TikTok users are female
2 have taken an action after watching a TikTok
Four ways the TikTok community is reimagining entertainment:
Everyone's the main character
The whole world has turned up the volume
We find joy in #oddlysatisfying places
#FoodTok is the cooking show you can taste
2022 TikTok Trends
According to Hootsuite, the top TikTok Trends rolling into 2022 are:
1. Trending dances 2. Edgy humor 3. Glow-ups 4. Seamless transitions 5. Being vulnerable 6. Asking for other creators to participate in the comments 7. Making TikToks with your family 8. Referencing current pop culture 9. Documenting a day in the life 10. Replying to a comment on an older TikTok to create a new one 11. Satisfying videos 12. Catering to different niches or subcultures 13. Behind-the-scenes videos 14. A strong (personal) brand
Watch DWKC's 2021 Platform Spotlight Rerun:
Interested in learning about digital trends that 2022 might bring? Join DWKC for a Virtual Event on January 26 from 12 - 1 p with Noor Naseer of Basis Technologies. In today’s on-demand world, consumers often value ease and convenience above all else. People increasingly base their decisions around whatever option requires as little friction or effort as possible. Current shifts in technology—be they small or seismic—demonstrate the embrace of this trend as people spend more time with screens, services and systems that simplify their lives.
In this 2022 Trends: Our Frictionless Future presentation, Noor will review how a world averse to friction is reshaping tomorrow’s opportunities for marketers. Register now to attend this free Virtual Event. There is always room at our table.
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