Trends in Influencer Marketing

During this hour-long session, Dixie Roberts, SVP of Digital Strategy at HangarFour, will discuss trends in Influencer Marketing, including topics such as: 

• Influencer marketing at scale
• Measuring ROI
• Everyone is an influencer (employees, consumers, etc.)
• Influencer Marketing in brand planning is not just a trend or test anymore

About Our Speaker:

As Senior Vice President of Digital Strategy, Dixie has spent the last 7 years at HangarFour overseeing digital content, campaign and influencer strategy for a wide range of clients including Hanky Panky, Indeed, BRAGG Live Foods and Oracle. Notable career mentions include launching the L’Oreal League, a premier influencer program for L’Oreal Paris, launching eyewear brand, Zenni into the Esports arena, helming the digital rebrand of ‘90s darling, Caboodles, and building the award-winning “Soundtrack of Empathy” campaign with pop superstar, MIKA. 

Before joining DKC, Dixie spent 3 years as a copywriter at Warby Parker – her time there coincided with the brand’s rise to become one of the country’s best recognized retail startups, propelled in no small part by its creative approach to the digital space. 

Dixie is also one of HangarFour’s most multi-talented professionals, having spent 5 years as a professional opera singer. She holds a M.M in Music Performance from Wichita State University and a BFA in Music Theater Performance from Viterbo University. 

When not hiking and camping with her family in the mountains of Colorado, her favorite form of cardio is chasing around her very busy toddler, Jack Dennis.