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Wed, Apr 20
|Native Digital
Affinity before Acquisition: How performance is built on likability.
We’ve been told that mastering brand messaging and acquisition marketing is critical, but mastery in these areas isn’t possible or necessary. This session will provide you with practical frameworks to ease your marketing mind and structure wild guesses into predictable results.
Time & Location
Apr 20, 2022, 5:30 PM – 7:30 PM
Native Digital, 1612 Grand Blvd Suite 300, Kansas City, MO 64108, USA
About the Event
We’ve been told that mastering brand messaging and acquisition marketing is critical, but mastery in these areas isn’t possible or necessary. This session will provide you with practical frameworks to ease your marketing mind and structure wild guesses into predictable results. And it starts with being likable.
After this session, you’ll be able to:
Diagnose wastage in media spend and duds in messaging.
Identify how to build brand affinity in messaging and brand gestures.
Implement a message framework for all stages of your customers’ journey.
Food and drinks will be provided to registered guests, thanks to our event sponsor, Martin City Brewery.
Tickets
Affinity before Acquisition
DWKC Event: Affinity before Acquisition: How performance is built on likability. We’ve been told that mastering brand messaging and acquisition marketing is critical, but mastery in these areas isn’t possible or necessary. This session will provide you with practical frameworks to ease your marketing mind and structure wild guesses into predictable results. And it starts with being likable.
$15.00
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