Affinity before Acquisition: How performance is built on likability.

We’ve been told that mastering brand messaging and acquisition marketing is critical, but mastery in these areas isn’t possible or necessary. This session will provide you with practical frameworks to ease your marketing mind and structure wild guesses into predictable results. And it starts with being likable.  

After this session, you’ll be able to: 

1. Diagnose wastage in media spend and duds in messaging. 
2. Identify how to build brand affinity in messaging and brand gestures. 
3. Implement a message framework for all stages of your customers’ journey.

Food and drinks will be provided to registered guests, thanks to our event sponsor, Martin City Brewery.

Speaker Bios:

Justin Watkins is Founder and CEO of Native Digital, a brand and marketing firm acquiring customers where they live: online. In 2020, Adweek ranked Native the 4th fastest growing agency in the Midwest. Through his 20 year career he’s led growth initiatives with one foot in brand strategy and the other in performance marketing. Today Justin continues to be a tireless connector of data and creative intuition. To see Native's most recent work, follow @nativedigital_ on Instagram.  

Shelby Mathews is Vice President of Creative at Native Digital. The brand and marketing firm was recently ranked by Adweek as the 4th fastest growing agency in the Midwest. Through that steady climb, Shelby continues to weave creative through brand strategy to performance marketing. She has struck that balance of storytelling and data for brands such as POLITICO, Crossroads Hotel, Airshare, NBKC Bank, C2FO, USAFacts, Populous, Black Girls Code and Kauffman Foundation.