Thu, Feb 11|
DWKC Emerging Media Series 1: Shifting into 2021
An Outlook on Accelerating Media Trends for a New Year
Time & Location
Feb 11, 2021, 12:00 PM – 1:00 PM
About the Event
2020 accelerated a slew of consumer trends at a pace our industry had never seen before. Now, we’re looking ahead at how these developments will further impact and create new opportunities for brands and advertisers. In this presentation, Noor Naseer will showcase what she’s anticipating and excited about for the year ahead.
Noor Naseer, Sr. Director Media Innovations and Technology from Centro, will be joining us to have an open discussion on the following topics:
- How advanced TV and digital audio are rising in popularity amongst audiences and marketers
- How marketers are rethinking identity in a more privacy-obsessed era
- How consumers desire more dynamic messaging through social, native and influencer marketing experiences
About the Speaker:
Noor Naseer is a leader of innovations and client education at adtech software and services company, Centro. She guides clients nationally on how to improve and evolve media and marketing plans to accommodate everchanging consumer behaviors and advertising trends. She provides guidance on considering emerging inventory and target options, ad formats, data types, platforms and partnerships across the digital media landscape.
Noor is the host of adtech podcast, AdTech Unfiltered. Noor has also been cited in and written for various industry outlets including Adweek, MediaPost, Advertising Week and Mobile Marketer. She has spoken at events for the 4As and the American Marketing Association. She is a leader of Centro’s Diversity, Equity and Inclusion programming and initiatives. Prior to Centro, Noor served in media roles for P&G and BlackBerry at Starcom MediaVest Group. She is a graduate of Northwestern University with an M.S. in Integrated Marketing.