Battle of the (Marketing Channel) Benefits

Join two Marketing Channel experts, Jessica Best, CRM Strategist/Owner of Better Ave and Jill Groebl, Paid/Channel Strategist/Owner of JCG Marketing, “battle” it out as they discuss benefits and challenges with paid and owned marketing channels and use client examples/case studies to share real-life brand challenges and successes.

• Which channels target new prospects and customers the best?  
• Which ones are low cost/high return?  
• Which ones can be personalized using 1st party data, what does that mean and why?  
• What are the best ways driving the ROI (full funnel vs. down funnel)?  

A fun “battle” and conversation you cannot miss!